Privacy Policy
Effective date: 13 November 2026. This replaces the version dated 5 August 2026.
This policy applies to our websites, the Sensible AI CRM, the Sensible Biz Android app published on Google Play by Sensible Connect, and our other business software and mobile apps.
SENSIBLE CONNECT SOLUTIONS PRIVATE LIMITED ("Sensible", "we", "us", "our") is a private limited company incorporated in India in 2016. CIN: U29308PN2016PTC164410. GSTIN: 27AAXCS1721J1ZW. Registered address (as per GST registration): Mayur Appartments, Survey No 39/3, Plot 4, Behind Mhatoba Mandir, Kothrud, Pune, Maharashtra 411038, India. Office: 4, Anand Complex, Alkapuri Society, Opp. Hotel Kinara, Paud Road, Vanaz Corner, Kothrud, Pune, Maharashtra 411038, India.
This policy explains what information we handle, why we handle it, who we share it with and what rights you have. It applies to our websites, the Sensible AI CRM app and our other business software and mobile apps (together, the "Service").
1. Who this policy is for
Most people who use the Service are businesses and their staff. A business that uses the Service decides what customer information it stores with us and why. For that information the business is responsible for having a lawful basis, and we handle it only on the business's instructions in order to provide the Service.
If you are a customer of one of those businesses and want your information corrected or deleted, you can contact that business directly, or write to us and we will pass your request to the business and help it respond.
2. Information we handle
Account information
- Name, email address and mobile number of the people who sign in
- Business name, business details and tax identifiers the business gives us
- User account details and settings
Business records entered into the Service
- Customer and lead names, contact numbers, email addresses and company details
- Notes, follow-ups, tasks, messages and other business records
- Staff records the business chooses to keep in the Service
Order and payment records
Orders, invoices and payment references for purchases made from us. Payments are processed by our payment gateway partner. We do not store full card numbers or banking passwords.
Technical information
Device IP address, device name, operating system version, app configuration, time and date of use, and error logs. We use these to keep the Service secure and to fix faults.
Location information (Sensible Biz app)
Some features of our mobile app use location, only when the device permission is granted. Depending on the feature this can be approximate location (network-based) or precise location (GPS-based), in the foreground or in the background.
- Purpose: recording staff field visits, confirming attendance and other work activity that the business has switched on for its own staff.
- Background location is used only for authorised staff and only for these work purposes.
- Location information is not used for advertising and is not sold.
- Location access can be switched off in the device settings. Features that depend on location will then stop working.
Information from Meta (Facebook, Instagram and WhatsApp)
We receive this only if the business owner connects their own Meta account to the Service. Details are in the next section.
3. Meta platform data: Facebook, Instagram and WhatsApp
The Sensible AI CRM app can be connected to a business's own Facebook Page, ad accounts, Instagram account and WhatsApp Business number. The connection is optional and is made by the business owner through Facebook Login.
We access this data only after the business owner connects their account. We use it only to provide the Service to that business. We never sell it. We never pool one business's customer data with another's. The business can disconnect at any time.
Permissions the Sensible AI CRM app uses or has requested from Meta
Each permission is used only after Meta approves it and the business connects its own account.
| Permission | What we use it for |
|---|---|
pages_show_list | To show the list of Facebook Pages you manage, so you can choose which Page to connect. |
pages_read_engagement | To read basic information about the connected Page and its lead forms. |
pages_manage_metadata | To subscribe the connected Page to notifications, so new leads reach your account when they are submitted. |
leads_retrieval | To receive the leads submitted through your own Facebook lead forms. |
ads_read | To show your own ad accounts, campaigns and their results inside your account. |
ads_management | To create and manage campaigns in your own ad accounts, at your request. |
pages_manage_ads | To create and manage ads and lead forms linked to your connected Page, at your request. |
instagram_basic | To read basic profile information of the Instagram account linked to your Page, so ads and results can be shown for it. |
business_management | To show and manage the ad accounts and other assets in your own Meta Business portfolio, at your request. |
whatsapp_business_messaging | To send and receive WhatsApp messages on your own WhatsApp Business number. |
whatsapp_business_management | To manage your own WhatsApp Business account settings, phone numbers and message templates. |
What we receive
- Lead form submissions: the fields the person filled in on the business's Facebook lead form, such as name, phone number, email address, company name, city and answers to the form's own questions.
- Ad accounts and campaigns: the business's own ad accounts, campaigns, ads and their results.
- WhatsApp: customer phone numbers, incoming and outgoing messages, delivery status, conversation history and media shared in conversations on the business's own WhatsApp Business number.
How we use it
- To show the business its own leads and let its staff follow up.
- To show and manage the business's own ad accounts and campaigns, at its request.
- To send and receive WhatsApp messages for the business on its own number. We do not send messages without the business's connected account and instruction.
WhatsApp messaging
Businesses that use Sensible to message people on WhatsApp must obtain opt-in from each person before messaging them and must honour opt-out requests.
Disconnecting
The business can disconnect Facebook, Instagram or WhatsApp at any time from the settings of its account in the Service, or by removing the Sensible app in Facebook. The steps are on our Data Deletion page.
4. How we use information
- To provide the Service: manage contacts and leads, assign leads to staff, track follow-ups and manage customer communication
- To process orders and payments and to issue tax invoices
- To provide customer support
- To keep the Service secure and to fix faults
- To meet our legal obligations
5. Services we use
We use the following service providers to run the Service. They may handle information only to perform their task for us.
- Google Cloud and Firebase: hosting and data storage. Our own databases are hosted on Google Cloud in India.
- Google Play Services: used by our Android apps. Privacy policy: https://www.google.com/policies/privacy/
- Meta platform APIs (Facebook, Instagram and WhatsApp): only when a business connects them.
- Our payment gateway partner: to process payments for purchases.
- Google Tag Manager: for basic visit measurement on our websites.
- Google Play Services: used by our Android apps.
Your use of these services is also subject to their own terms and privacy policies.
6. Cookies
Our websites use necessary cookies, such as those that keep you signed in, and Google Tag Manager for basic visit measurement. We do not use advertising cookies. When we add them we will first ask for your consent through a cookie notice.
7. Sharing
We do not sell, rent or trade personal information. We share information only:
- with the service providers listed above, to operate the Service;
- when the law requires it, or to comply with a legal obligation;
- to protect our legal rights.
8. Storage and security
Our own databases are hosted on Google Cloud in India. Data exchanged with Meta, WhatsApp and Google services is also processed by those providers under their own policies. We use reasonable technical and organisational measures to protect it against unauthorised access, disclosure, alteration or destruction. No method of transmission over the internet or of electronic storage is completely secure.
9. How long we keep information
We keep information for as long as it is needed to provide the Service, or for as long as the law requires. Some records, such as tax invoices, must be kept by law even after a deletion request.
10. Your rights
Under the Digital Personal Data Protection Act, 2023 you can:
- ask for a summary of the personal data we hold about you;
- ask us to correct, complete or update it;
- ask us to delete it;
- withdraw a consent you have given;
- nominate another person to exercise your rights if you die or are unable to act;
- raise a grievance with us, and with the Data Protection Board of India if we do not resolve it.
To use any of these rights, write to us at privacy@sensible.biz.
11. Deleting your data
We complete a verified deletion request within 30 days, except for records we must keep by law. The steps are on our Data Deletion page.
12. Children
The Service is not directed to anyone under 18. We do not knowingly collect personal data from anyone under 18. If you believe we hold such data, write to us and we will delete it.
13. Links to other sites
The Service may link to other websites. We do not control them and are not responsible for their content or privacy practices.
14. Changes to this policy
We may update this policy. The updated policy will be posted on this page with a new "Last updated" date.
15. Grievance Officer and contact
Grievance Officer: Amrut Nerlikar A., Founder & CEO
Phone: +91 95616 76253
Company: SENSIBLE CONNECT SOLUTIONS PRIVATE LIMITED
Registered address (as per GST registration): Mayur Appartments, Survey No 39/3, Plot 4, Behind Mhatoba Mandir, Kothrud, Pune, Maharashtra 411038, India. Office: 4, Anand Complex, Alkapuri Society, Opp. Hotel Kinara, Paud Road, Vanaz Corner, Kothrud, Pune, Maharashtra 411038, India
Email: privacy@sensible.biz
We acknowledge complaints within 48 hours and resolve them within one month.
Write to us at privacy@sensible.biz.