Your own ad accounts
Your ad budget stays in your own Meta and Google ad accounts. You own them and pay the platforms directly.
Sensible Growth Lab · Early access for D2C brands
Run ads from your own accounts. See real orders and profit.
Growth Lab helps brands, starting with D2C (direct-to-consumer) online sellers, run ads on Meta and Google and check what each product really earned after costs.
- Your ad budget stays yours. It stays in your own Meta and Google ad accounts.
- No commission, no markup. None on your sales, none on your ad spend.
- Your data is not pooled. Never mixed with another brand's customer data.
How it works
Pick product. Run ads. Get orders. Check profit.
One simple loop, with your own ad accounts and your real orders in view.
- 1
Pick product
Choose the products you want to advertise and note what each one costs you to make, pack and deliver.
- 2
Run ads
Ads run in your own Meta and Google ad accounts. You own the accounts and pay the platforms directly.
- 3
Get orders
Orders from your online store are followed through to the end: paid, delivered or returned.
- 4
Check profit
See the contribution each product made after ad spend and Sensible credits, not only clicks or platform figures.
Results depend on your products, prices, market and ads. Growth Lab helps you see them clearly; it does not promise them.
The main measure
Know what your orders really earned.
Growth Lab's main measure is contribution after ads and Sensible credits. It starts from money actually collected, not from clicks or ad platform estimates.
Meta and Google report ad results with a delay, and orders can be returned after delivery. Figures for recent days can change as reports arrive.
- Collected revenueMoney actually received from customers
- minus Product costWhat the product costs you
- minus FulfilmentPacking, shipping and delivery
- minus ReturnsReturned and undelivered orders
- minus Ad spendAs reported by Meta and Google
- minus Sensible credits usedAd tools credits for Growth Lab tooling
- equals Contribution after ads and Sensible creditsWhat your orders earned
Clear ground rules
Your accounts, your budget, your data.
How Growth Lab works with your money and your customers.
No commission, no markup
Sensible takes no commission on your sales and puts no markup on your ad spend.
No lending or ad financing
Sensible does not lend money or finance ad spend. You decide your budget and pay the platforms yourself.
Your customer data stays yours
Your customers' data is never pooled with another brand's data.
About Sensible Credits. Growth Lab tooling runs on Sensible Credits, called Ad tools credits. Ad tools credits pay for Sensible's tools only. They never pay Meta or Google.
Who it is for
D2C brands first. More businesses later.
Early access is open to D2C brands. Other businesses can join the waitlist now.
- Early access
D2C brands
Brands that sell direct to consumers online.
Request early access: D2C brands - Coming later
Exporters
Businesses selling to buyers in other countries.
Join the waitlist: Exporters - Coming later
Franchise businesses
Brands growing through franchise outlets.
Join the waitlist: Franchise businesses - Coming later
Dealers & re-sellers
Businesses that resell products in their region.
Join the waitlist: Dealers & re-sellers
Questions
Straight answers.
Who can join Growth Lab now?
Growth Lab is in early access for D2C (direct-to-consumer) brands that sell online. Exporters, franchise businesses, dealers and re-sellers can join the waitlist, and we will talk to you when Growth Lab is ready for your kind of business.
Whose ad accounts are used?
Yours. Ads run in your own Meta and Google ad accounts, which you own and pay directly. Your ad budget stays there.
Does Sensible take a commission or add a markup?
No. Sensible takes no commission on your sales and puts no markup on your ad spend.
Does Sensible lend money or finance ad spend?
No. Sensible does not lend money or finance ads. You decide your ad budget and pay Meta or Google yourself.
How is Growth Lab paid for?
Growth Lab tooling runs on Sensible Credits, called Ad tools credits. They pay for Sensible’s tools only and never pay Meta or Google. We explain how credits are used for your set-up before you start.
What does “contribution” mean?
Collected revenue minus product cost, fulfilment, returns, ad spend and the Sensible credits used. It shows what your orders earned after ads, which is often different from what an ad platform reports.
Are the numbers real-time?
No. Meta and Google report ad results with a delay, and orders can be returned after delivery, so figures for recent days can change as reports arrive.
Is my customer data shared with other brands?
No. Your customers' data is never pooled with another brand's data.
Will Growth Lab guarantee more sales?
No. Results depend on your products, prices, market and ads. Growth Lab helps you see what your ads and orders really earn, so you can decide what to do next.
How do I start?
Request early access, or join the waitlist, by call, WhatsApp or email. Our team will talk through your products, where you sell and how you run ads today.
Start with a conversation
Request early access or join the waitlist.
Both start with a call, WhatsApp message or email to our team.
Request early access
For D2C brands
Tell us what you sell, where you sell online and how you run ads today.
Join the waitlist
For exporters, franchise businesses, dealers and re-sellers
Tell us about your business and we will talk to you when Growth Lab is ready for it.
Support hours: Monday to Saturday, 10:00 to 18:00